CUSTOMER TRUST IS NOT AN OPTION – IT’S A MATTER OF SURVIVAL!

Creating a strategy that develops customer trust is the most emotionally and intellectually challenging thing a company deals with in today’s competitive global environment. Devising and executing customer trust is destined to be a time - and labor-intensive experience.

Only in a relationship of trust will customer freely pass back and forth information. Trust is the true differentiating feature for any company in a world of increasingly commodity-like products and services. A relationship, founded on trust, is the only genuinely sustainable competitive advantage a company has. Without trust, you’re back to square one – where all other marketing variables, such as competing on price, design, benefits and most technology can be copied, duplicated, or overcome by competitors.

Creating a trust relationship requires a creative process and a well thought out integrated marketing program that depends on three distinct factors.

• The first factor is determining what the customer wants to hear.
• The second factor is how the customer what's to hear it (their preferred channel of communications).
• The third factor of any marketing strategy in the creative process is how we are going to say it, so that it doesn’t land upon deaf ears and blind eyes.

Paramount, in the courtship of a customer, is building a trust relationship prior to the purchase. Many companies try to base their entry into the customers mind with a transaction-based product-centric sales and marketing approach, setting up an adversary relationship opposed to an advocate relationship of trust. The customer is left with – can I trust the product or service being sold. A trust relationship comes about through collaborating prior to the purchase, during the purchase and throughout the lifetime of the customer – establishing trust far beyond the general reputation of the brand.

Failing to establish trust relationships could prove to be fatal. Integrating and threading the customer throughout your company requires that you coordinate your activities and marketing message with respect to your customer. Integration, amounts to, as a concept, is to behave toward the customer’s rational, base on what the customer tells you about their needs. That requires empathy and ego-drive –

• Empathy is the ability to understand how people feel, ascertain their needs and present your product or service benefits from their frame of reference –
• Ego-drive is the ability to commit completely to a particular goal.
  
  Five steps to assist you in developing a relationship of trust with your customer.

1. Develop a customer centric focused marketing program, based on your customer’s perception of needs.
2. dentify what features and benefits your customer perceive most valuable.
3. Identify your customer favorite channels of communications and create your strategy around those channels.
4. Generate an involvement with each customer that would make it difficult to defect and advantage your competitor.
5. Let your customer base drive your marketing decisions

Think! & Then Think Optimistically!

Treading your way into the future with the
overwhelming velocity of day-to-day change
requires enormous effort on your part to think
optimistically. When comfort sets in, an alluring
danger of hanging on to what you have, rather than
creating something new, becomes the impetus of
your behavior -- which is a normal part of the
aging process in life and business.

There is no question that we all seek a optimistic
vision of the future. It will, however, be those
companies and individuals that maintain a
consistent optimistic vision of the future that
will succeed.

The velocity of day-to-day change can be dynamic
- especially if you up-scale your sense of
self-worth and alter the way you approach
situations and your relationships with others.

The business world, present and future, will
require that you no longer hinge your hopes of
survival on the mere purchasers of your products
and services. Instead you'll need to look at each
customer/client as a lifetime valued friend.

Futures depend on those who can subscribe to the
idea of optimistic thinking and visionary thinking
in their life and business. And, when it comes
to developing and managing customer relationships
dump any reasonable thinking out the window.

You are better off to think optimistically and
never limit your abilities to what is reasonable.

Breakthrough Strategies for Power Living

Put the power of hypnosis to work and experience happiness, fun, wealth, balance, satisfaction and quality of life. If your work requires marketing, sales, negotiations, leadership, coaching, teaching and any personal communications to inspirer or influence others, then understanding and learning conversational hypnosis will be one of your greatest assets.

Linguists, who extensively study language patterns have recorded and documented that most charismatic ministers, preachers, negotiators, lawyers, coaches and top salespeople use forms of conversational hypnosis that powerfully influence others. Donald Moine and Kenneth Lloyd in their book "Unlimited Selling Power" say: "The techniques are so subtle, so natural, and so friendly, that few people consciously recognize their hypnotic powers."

Conversational hypnosis is "ethical and powerful" and the techniques used by highly influential communicators are nearly "identical in structure to the communication techniques used by hypnotist."

Hypnotic techniques have been use inside the advertising and marketing world for years, mostly undetected by the average consumer. History proves that hypnosis is a part of our everyday life. Think for moment the last time you were "mesmerized" by the glib tongue of your minister, or a salesperson that had you in your imagination somewhere sailing off into the sunset somewhere in the south pacific.

There are three stages or levels of hypnosis observed everyday in people. We go from a light hypnosis, which appears in the form of daydreaming, to a medium-level, where we are oblivious to outside distractions and then to the deepest-level known as hypnotic amnesia. Each level plays a major roll in our lives.

Light hypnosis produces a wonderful altered state of awareness for reprogramming our mind. This enables us to program for higher levels of success and focused energy.

Medium-level hypnosis produces deeper levels of relaxation for stress reduction and is very powerful and extremely helpful for blocking out noise when studying or reading.

The deepest levels of hypnosis are use for medical procedures as an anesthesia. Athletes use a deepening with self-hypnosis for better performance while decreasing pain.

In the corporate world of sales, marketing and negotiations we find more top performers are using hypnosis for stress reduction, goal achievement and communications.

Learning conversational hypnosis is a skill, when mastered, becomes a powerful tool for eliciting the cooperation of the listener. However, while conversational hypnosis frequently triggers the powers of the imagination it simply will not "overrule the listener's logic and reason."

Four ways of communicating your message hypnotically are:

1. "Verbal" -- The words that we use to construct our message.
2. "Non-verbal" -- selected gestures of body language and facial expressions.
3. "Intraverbal" -- Intonations and voice inflections.
4. "Extraverbal" -- Synergistic combination of words used, body and facial gestures, expressions, voice intonations, and inflections.

Power living is all about living the life you want. Recognizing hypnosis as a part of everyday life is a start to a more balance and profitable lifestyle. Learning and applying the science of self-hypnosis and mastering conversational hypnosis enable you to have an edge in life and become more proactive. You will overcome fears, phobias, procrastination, reduce stress, improve memory, have more energy, eliminate any unwanted or unproductive habits and excel in any sport of your choice.